DivX Web Studio
For sites that load slowly or rank nowhere
Rescue work, performance tuning and rebuilds. You will get a straight answer on whether your site is worth fixing or worth replacing — including when that answer costs me the bigger job.
Test your own site first
Open it on 4G, not office WiFi. If the first screen takes more than about three seconds, you are losing visitors before they read a word — and Google is ranking you lower for it, because page experience is measured on real visitors rather than in a lab.
Do it on a mid-range Android phone if you have one nearby. That is what most of your customers are holding.
What is usually wrong
Images shipped at the wrong size. The most common problem by a distance. A 1.5 MB photo displayed in a small box still downloads all 1.5 MB.
Six plugins doing one job. Each loading its own CSS and JavaScript on every page, including the pages that never use them.
A theme built for everyone. Carrying code for a shop, a forum and a booking system you have never switched on.
Render-blocking scripts. Third-party files that must download and run before anything appears. If one of them fails or is blocked, the visitor can be left looking at a blank screen.
Layout shift. Content jumping as images and ads load, so people tap the wrong thing. Google measures this directly.
Fix or rebuild — the honest version
Not every slow site needs replacing. If the structure is sound and the content is good, targeted work on images, scripts and caching often gets most of the win for a fraction of a rebuild's cost. That is the recommendation you will get when it is true.
Sometimes it is not true. If the site is built on a stack that fights every improvement, spending on optimisation is throwing money at a foundation problem, and a rebuild is genuinely cheaper over any reasonable horizon. You will hear that plainly, with the reasoning, so you can decide.
What a redesign preserves
A rebuild does not have to mean starting from zero in Google's eyes. Rankings, existing URLs and accumulated authority are preserved through proper redirect mapping — one of the most common ways a redesign goes wrong is launching a beautiful new site that quietly drops every URL Google had indexed.
Content worth keeping is kept. What changes is the structure underneath it, the speed, and how it reads on a phone.
What you get
- A real speed audit on real connections, not a lab score screenshot
- Core Web Vitals work: LCP, CLS and interaction delay
- Image re-encoding and correct responsive sizing
- Script and stylesheet cleanup, including third-party dependencies
- Redirect mapping so existing rankings survive a rebuild
- A straight fix-or-rebuild recommendation with the reasoning shown
Common questions
Can you tell me why my site is slow?
Yes — send the URL for a free check. You will get the specific reasons, in order of how much each one costs you, rather than a generic score.
Will a redesign lose my Google rankings?
Not if the URLs are mapped properly. Rankings and authority are preserved through redirect mapping. Losing rankings in a redesign is a preventable mistake, not an inevitable cost.
Is it cheaper to fix or to rebuild?
It depends on the foundation. If the structure is sound, targeted fixes often get most of the win far cheaper. If the stack fights every improvement, a rebuild is cheaper over any reasonable horizon. You will get the honest answer either way.
Related services
Send your URL for a free speed check
You will get the specific reasons your site is slow, ranked by what each one is costing you — and an honest fix-or-rebuild call.
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